What does it feel like to be your customer? That simple question is the essence of customer experience but you’d be surprised how few companies truly ask it of themselves. As Alibaba CEO Jack Ma put it, “I’m not a tech guy...I’m looking at technology with the eyes of my customers, normal people’s eyes.” This week’s CMO Perspectives is about how to make that question one of the very top priorities of every employee in your company. We hope you enjoy these articles. Let us know your thoughts by commenting below, or reach out on Twitter: @NICE_CX